Considering the quakes rumbling through the book industry, even slightly encouraging news lifts the heart. Because I believe so fundamentally in the vitality of book content and the future of reading, I’m not alarmed that the reading of books is threatened. But what’s nearly impossible to predict is the course book reading will take over the next few years.
That said, of late I’ve noted a number of small indicators that may affirm the future of the book industry.
- During this holiday season, TV ads for a half dozen brands of digital devices are noting how attractive their device is for book reading, whether in low light, bright light, in bed, or on the beach. Those TV spots are defacto consumer ads proclaiming the joys of book reading. Yay!
- On the other end of the spectrum, there was a Publishers Weekly story saying Barnes & Noble bookstore profits were up and that sales increased 1.8% for the quarter, excluding Nook hardware (in transition to a partnership with Microsoft). There’s little the book industry needs more than a healthy Barnes & Noble. Go, B&N!
- E-books accounted for 22% of book sales in the second quarter, up 14% over the previous year, according to Bowker Market Research. It appears quick adopters have settled in with their reader of choice, but notice that physical books are still 78% of the total unit sales. We need new technology, yet everyone involved—authors, publishers, retailers—need an element of stability in our shared industry. Christmas cheer all around!
- AAP reports trade book sales for August 2012 were up 10.4% over 2011, whereas ebooks are now growing at a far slower rate. Great news!
- Family Christian Stores just announced a new investor group that is committed to its mission. Having spent time in recent days with one of those investors, I’m encouraged again about moves toward more stability in book retailing. Prayers for Family!
Change is inevitable. But smart change will better protect the flow of great content to consumers in a way that works for author, publishers and retailers. I’m praying that the flashes of sanity I’m seeing aren’t illusions, but are the makings of a trend toward a more stable, healthy book industry.